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Kate SofisPresident

Kate Sofis’ experience integrates a rich background in entrepreneurship, business management, operations and supply chain strategy, and urban economic development with a specialty in artisan/craft manufacturing industries. Throughout her career, she has worked with companies who design, manufacture, and distribute products in a wide range of industries, including ceramics, tile and stone, cement, wood and metal furniture, fabric and sewn products, and glass products. Kate has worked in numerous capacities across the manufacturing sector. She was COO of VIDA, a local artisan manufacturer of wood-based commercial casegoods, and is the founder of CRAFTMAKE, a small supply chain management company for ceramic tile manufacturers. Kate began her manufacturing career in computer manufacturing, as a production manager at Teradyne, and later playing a lead role in Ernst and Young’s West Coast supply chain practice. Kate’s background in economic development includes serving as Statewide Director of Business Advising at San Francisco-based Pacific Community Ventures. Internationally, Kate created a small business development strategy for the industrial East End of London, UK, and led a World Bank-funded project to create Algeria’s first high technology business park and small business incubator. Kate volunteers as Project Director for the establishment of the San Francisco “Production, Artisanal, and Creative Enterprises” Community Benefit District (PACE-SF), a business improvement district centered in the light industrial/mixed-use neighborhoods of the City. She also serves on the Board of Directors of City Carshare and as a member of the Eastern Neighborhoods Citizens Advisory Committee. Kate holds an M.S. in City Design and Social Policy from the London School of Economics, and an A.B. in Economics from Harvard University.


Brett HazlettCFO

Brett Hazlett joined PlaceMade as CFO in March 2017 where he oversees all financial and administrative functions. Prior to this, he served as the managing partner of LFH Consulting, a strategic and financial advisory services firm serving the education, nonprofit, healthcare, and retail sectors. In this capacity, Mr. Hazlett served as the interim CFO providing guidance for business strategies, financial management, and funding to start-up companies focused on the education and sustainability sectors. Additionally, he supported UC Berkeley in developing strategic planning processes and initiatives to improve its financial sustainability and better deliver on its mission. Previously, Mr. Hazlett was a financial executive for Fortune 500 companies in the pharmaceutical and retail industries, serving most recently as Vice President of Finance at Levi Strauss and Company. He is also an adjunct professor of corporate finance in the MBA in Design Strategy program at California College of the Arts.

Mr. Hazlett received an M.B.A. in Finance and a B.S. degree with distinction in Accounting from Purdue University.


Gina FalsettoReal Estate Manager

Gina Falsetto serves as Manager of Real Estate at PlaceMade, as well as assisting manufacturers in finding space to make here in San Francisco with SFMade.

Prior to SFMade, Gina worked as Senior Vice President and Director at Callan Associates, a financial consulting firm. Gina has experience in business development, project management, client service, and corporate communications. At Callan, she was responsible for overseeing all aspects of client educational services including programs and robust research offerings such as white papers, videos, periodicals, and surveys. Prior to Callan, Gina worked at ShareData, a software company in Silicon Valley, in the sales and marketing department.

Gina holds a BA in International Relations from the University of California at Davis.